Advertising Age

By | November 22, 2024
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advertising age

Advertising Age is a global source of news, intelligence and conversation for the marketing and media community.

  • Founded in 1930
  • Leading industry publication
  • Covers marketing, media, and advertising
  • Provides news, analysis, and commentary
  • Organizes industry events
  • Recognizes leaders through awards programs

Advertising Age is a valuable resource for marketing and media professionals who want to stay up-to-date on the latest industry trends and developments.

Founded in 1930

Advertising Age was founded in 1930 by S.R. Bernstein and his wife, Bernice Fitz-Gibbon. The magazine was originally called Advertising & Selling and was intended to provide news and analysis of the advertising industry to business leaders.

  • First issue published

    The first issue of Advertising & Selling was published on March 10, 1930.

  • Early focus

    In its early years, Advertising & Selling focused on covering the business side of advertising, including topics such as media planning, agency management, and marketing research.

  • Name change

    In 1956, the magazine’s name was changed to Advertising Age to better reflect its focus on the advertising industry as a whole.

  • Expansion

    Advertising Age has expanded over the years to become a global source of news and intelligence for the marketing and media community.

Today, Advertising Age is a leading industry publication that provides news, analysis, and commentary on all aspects of marketing, media, and advertising.

Leading industry publication

Advertising Age is widely recognized as the leading industry publication for the marketing and media community.

  • Global reach

    Advertising Age has a global reach, with readers in over 150 countries.

  • Award-winning journalism

    Advertising Age’s journalists have won numerous awards for their coverage of the marketing and media industry.

  • Trusted source of information

    Advertising Age is a trusted source of information for marketers, media professionals, and investors.

  • Thought leadership

    Advertising Age is a platform for thought leadership, providing insights and analysis from industry experts.

Advertising Age’s leading position in the industry is due to its commitment to providing high-quality journalism, in-depth analysis, and innovative thought leadership.

Covers marketing, media, and advertising

Advertising Age covers all aspects of marketing, media, and advertising, including:

Marketing
Advertising Age provides news, analysis, and commentary on all aspects of marketing, including brand management, digital marketing, and social media marketing.

Media
Advertising Age covers the media landscape, including traditional media such as television, radio, and print, as well as digital media such as online video, social media, and mobile.

Advertising
Advertising Age covers the advertising industry, including creative development, media planning, and campaign measurement.

Advertising Age’s coverage of marketing, media, and advertising is comprehensive and in-depth, making it a valuable resource for professionals in these fields.

Provides news^{-} analysis^{-} and commentary

Advertising Age provides news^{-} analysis^{-} and commentary on all aspects of the marketing^{-} media^{-} and advertising industry.

  • News: Advertising Age reports on the latest news in the marketing^{-} media^{-} and advertising industry^{-} including new product launches^{-} executive appointments^{-} and industry trends.
  • Analysis: Advertising Age provides in^{-}depth analysis of the marketing^{-} media^{-} and advertising industry^{-} including expert commentary on the latest trends and developments.
  • Commentary: Advertising Age publishes commentary from industry leaders^{-} providing their unique perspectives on the latest issues and challenges facing the marketing^{-} media^{-} and advertising industry.

Advertising Age’s news^{-} analysis^{-} and commentary is essential reading for professionals in the marketing^{-} media^{-} and advertising industry who want to stay up^{-}to^{-}date on the latest trends and developments.

Organizes industry events

Advertising Age organizes a number of industry events throughout the year, including:

  • Advertising Age Creativity Awards: These awards recognize the best creative work in the advertising industry.
  • Advertising Age Media Awards: These awards recognize the best media planning and buying in the advertising industry.
  • Advertising Age Digital Awards: These awards recognize the best digital marketing campaigns in the advertising industry.
  • Advertising Age CMO Summit: This summit brings together CMOs and other senior marketing executives to discuss the latest trends and challenges facing the marketing industry.

Advertising Age’s industry events are a valuable opportunity for professionals in the marketing, media, and advertising industry to network with each other, learn about the latest trends, and hear from industry experts.

Recognizes leaders through awards programs

Advertising Age recognizes leaders in the marketing, media, and advertising industry through its awards programs, including:

  • Advertising Age Women to Watch: This award recognizes women who are making significant contributions to the marketing and advertising industry.
  • Advertising Age Minority Leaders: This award recognizes minority leaders who are making significant contributions to the marketing and advertising industry.
  • Advertising Age Lifetime Achievement Award: This award recognizes individuals who have made outstanding contributions to the marketing and advertising industry.

Advertising Age’s awards programs are a way to celebrate the achievements of leaders in the marketing, media, and advertising industry and to inspire others to follow in their footsteps.

FAQ

Here are some frequently asked questions about Advertising Age:

Question 1: What is Advertising Age?
Advertising Age is a leading global source of news, intelligence, and conversation for the marketing and media community.

Question 2: Who reads Advertising Age?
Advertising Age is read by marketing and media professionals around the world, including CMOs, brand managers, agency executives, and journalists.

Question 3: What kind of content does Advertising Age publish?
Advertising Age publishes news, analysis, commentary, and awards coverage on all aspects of marketing, media, and advertising.

Question 4: How often is Advertising Age published?
Advertising Age is published weekly in print and daily online.

Question 5: Where can I find Advertising Age?
Advertising Age is available in print, online, and on mobile devices.

Question 6: How can I subscribe to Advertising Age?
You can subscribe to Advertising Age online or by calling customer service.

If you have any other questions, please visit Advertising Age’s website or contact customer service.

Tips

Here are a few tips for getting the most out of Advertising Age:

Tip 1: Subscribe to the daily newsletter. The Advertising Age Daily newsletter delivers the latest news and analysis directly to your inbox every morning.

Tip 2: Follow Advertising Age on social media. Advertising Age is active on Twitter, Facebook, and LinkedIn, where you can find the latest news and updates.

Tip 3: Attend Advertising Age events. Advertising Age hosts a number of events throughout the year, including conferences, webinars, and awards ceremonies. These events are a great way to network with other marketing and media professionals and learn about the latest trends.

Tip 4: Use Advertising Age’s resources. Advertising Age offers a number of resources for marketing and media professionals, including a job board, a directory of agencies, and a library of research reports.

By following these tips, you can stay up-to-date on the latest trends in marketing, media, and advertising and gain valuable insights from industry experts.

Conclusion

Advertising Age is a leading global source of news, intelligence, and conversation for the marketing and media community. Founded in 1930, Advertising Age has been a trusted source of information for marketers, media professionals, and investors for over 90 years.

Advertising Age covers all aspects of marketing, media, and advertising, including news, analysis, commentary, awards coverage, and industry events. Advertising Age also recognizes leaders in the industry through its awards programs.

If you are a marketing or media professional, Advertising Age is a valuable resource that can help you stay up-to-date on the latest trends and developments in the industry.